Category: Marketing

Good content is considered digital real estate: You invest time and resources to build it. It then ideally pays off for years with a constant

Getting a sponsorship for your small business, book, or podcast is many things: a fresh source of funding new opportunities, and exposure to new audiences

Many consider David Ogilvy to be the “godfather of advertising.” His famous Rolls-Royce ad is recognied by most professional marketers: “At 60 miles an hour

Recently, we took a look at how top pharma companies use Facebook targeting. There were some interesting discoveries and insights that could be useful in

A product launch on LinkedIn? The main idea is to treat LinkedIn like Twitter. But, that’s not necessarily self-explanatory. Here are the details: A lot

There’s a new NCAA rule (National Collegiate Athletic Association): It states that all Division I college athletes can make outside endorsements. It’s a massive opportunity

Offering free samples. It’s one of the oldest sales and marketing tactics in the book. Does it work? Short answer: yes. But only when you

How do you get backlinks without traditional articles and written content? One way comes down to leveraging Creative Commons images. Creative Commons involves images that

When journalism and SEO join forces, they explode into a mix that blows away the competition. Journalism tactics can help your writing while simultaneously fueling

When you hear keyword research, your mind immediately goes to Google and SEO. However, while Google might be the best source of organic traffic, keyword

Money Diaries is a series created by Wealthsimple in which they interview celebrities, influencers, and other interesting people on the unvarnished truth about their financial

All SaaS company sites have common features. In fact, they all kind of look alike. Analyzing the website design of 100+ SaaS businesses, here’s what

Have external links lost their importance or are they losing their importance? Do they still matter for rankings? If you’re into SEO, you saw this

More conversions on TikTok. Who doesn’t want them? To optimize TikTok conversions, it can be very helpful to know which TikTok videos get the most

Here’s a short and sweet framework to come up with winning marketing ideas. It takes four questions and a customer interview. Ready? The questions: 1)

Chances are that you stepped foot into a McDonald at least once in your life… They’re, without any doubt, one of the most successful companies

Brand vs. Performance It’s an age-old marketing question. And they’re often seemingly at odds with each other. Brand marketing Brand marketers want to build for

Knowing your numbers, or deeply understanding the economics of your business, is extremely important. Being a great founder doesn’t always mean that you know how

If you’ve been in the e-commerce game for a while, you might be aware of the popular free+shipping offer used by many dropshippers. It was

Everybody wants to get more sales from their e-commerce store traffic. In this article, we have three strategies / guidelines to increase your conversion rate.