More conversions on TikTok. Who doesn’t want them?
To optimize TikTok conversions, it can be very helpful to know which TikTok videos get the most conversions.
TikTok itself recently analyzed thousands of video ads to see which parts of a video help increase conversions.
Here are a few of the findings:
1) Video ads shot in high-resolution
(720p or higher) saw a 312 percent increase in conversions when compared to low-resolution ads.
2) Video ads shot at 9:16 aspect ratio…
…saw a 91 percent boost in conversions compared with ads shot at a resolution that didn’t match (and had black bars at the edges of the screen).
3) Being direct pays off
Video ads with CTAs in them outperformed video ads that didn’t clearly state what to do next by 152 percent.
4) Video length also matters
Videos that ran between 21 and 34 seconds had a 280 percent conversion lift compared to ads that ran shorter or longer.
TikTok also shared some e-commerce video best practices, such as shooting multiple scenes and using a human voiceover.
TikTok is helping songs make it to the Billboard Hot 100
Music is a big part of TikTok videos.
If there was a brag award for social media networks, TikTok would undoubtedly win.
The social network recently released their “Year on TikTok Music Report” in which they claim to be the “dominant force in music and the music industry in 2024.”
Around 430 songs reached 1 billion video views as TikTok sounds in the latest full calendar year, according to the company’s data.
This was a threefold increase from the year before. In addition, the most popular songs exceeded 20 billion views on the videos that used them as soundtracks.
How about outside of TikTok?
175 of songs that trended on TikTok in 2024 also ranked in Billboard’s Hot 100. Damn.
It’s not just songs
We previously talked about “BookTok,” or how TikTok helps drive book sales.
TikTok has also worked for SaaS.