Trust is the prominent and building block for any relationship. Whether it’s personal or business, we cannot underestimate the importance of trust. With online shopping and marketing witnessing a great demand and need, online reviews enjoy the same reception.
And this is where Trustpilot reviews come into the picture. Trustpilot reviews are one of the prominent review platforms that help businesses prove their credibility in the market and simultaneously help consumers make purchase decisions.
However, brands are actively opting to embed Trustpilot review widget on website to extract more benefits from the platform.
How to Embed Trustpilot Reviews Widget on Website
The internet has ample tools that provide a dedicated Trustpilot review widget and offers easy & manageable embedding solution. With it you can easily embed Trustpilot review on website and get an edge over your competitors.
There are various reasons and benefits associated with this marketing maneuver; in this blog, we will discuss some of them. In this blog, you will learn some of the significant advantages of adding Trustpilot review widget to your website, so that you can understand why brands are adopting this marketing strategy and how it can help your brand to reach its desired goals.
Benefits of Adding Trustpilot Review Widget to Website
As mentioned above, ample reasons and benefits are associated with this marketing strategy. But to save your time and for your comfort, we have handpicked some of the significant benefits. So without further ado, let’s get to know them.
1. Provides social proof
We all are aware that people look for reviews and social proof before buying any product from any brand. Moreover, even when they are at the final stage of their purchase, they look out for options and better opportunities or look for reviews of other competitive products to ensure they are not making any wrong decisions. After all, everyone wants to avoid spending their money on something that isn’t worth it.
Adding a Trustpilot review widget on a website can make this easier for your customers. With the help of the Trustpilot review widget, your consumers get the social proof they are looking for. And hence can make their purchase decisions. It eventually provides a great boost to your chase in reaching your business and sales goals.
2. Helps in building credibility
With the emergence of online marketing and shopping, more businesses are leaning towards this new-age marketing. And with that, some brands aren’t trustworthy or do not satisfy the requirements of what one consumer is looking for. And this is where reviews help them to judge a brand.
With the Trustpilot review widget, you can flaunt the reviews of your past customers and build credibility in front of your website visitors. You can showcase these reviews not only as the help of consumers to make their decision but also use them as a way to prove your trustworthiness in the market. Moreover, it also brings your brand in a positive light, as it shows that your brand is transparent to its customers. Your brand isn’t shy of showcasing reviews. In fact, you acknowledge and even showcase them on the website. It helps build credibility for your brand and at the same time, helps build a robust brand-customer relationship.
3. Holds the customers on the website
As said before, customers look for reviews, even when they are at the final purchase stage. So, your potential customers must stay on your brand and develop a deep knowledge of your brand.
As more customers tend to explore, more they will know about other brands, which might affect sales of your brand. So, when you have a review widget on your website, your consumers do not need to explore; further, they get to know everything about your products and services from your brand itself. Hence, it would be easier for your customers to read all the reviews and simultaneously easier for your brand to convert potential customers into your customers.
With the social media aggregator tool, you can also use the moderation feature where you can remove the reviews that mention other products or brands. Hence, keep your widget related to your brand only.
4. Makes the website more engaging
In this age of the internet, having an online presence is not enough. Adding some elements is paramount. With review widget, you can add engaging elements to your website. That means the reviews on the website have the potential to keep your visitors engaged and stay on the website for long.
It helps in various ways, like it reduces bounce rate, improves search engine ranking, increases website traffic, and more. All these measures help your brand in reaching its sales target.
At the End
There you have it, major reasons why adding Trustpilot review widget can turn out to be a game-changer for your business.
So what are you waiting for?
Search for a social media aggregator tool and embed Trustpilot reviews on the website with ease and enjoy its benefits.
