There’s a widespread problem among marketers: how to watch all your cost data from one place.
Why should you do that?
Get a glance at your overall ROAS.
If you advertise on different paid channels, you probably have to log into each advertising platform to check your ad spend, aggregate the data, and run the numbers. It’s tiring.
Enter Google Analytics
This reporting strategy saves you time:
You can see the ROAS from all your paid channels in Google Analytics, and get a holistic view of your performance across different acquisition channels.
Here’s some of the data you can import:
- Cost-per-click (CPC)
- Click-through rate (CTR)
- Return on ad spend (ROAS)
The process is manual, but it’s quite easy, and Joe Martinez of Wordstream explains every step of it here.
He also shares some valuable suggestions on how to automate the cost data import process.