The term “super app” refers to an app that acts as an entry point to a larger digital infrastructure. It’s an innovative approach to packaging multiple services into a single app, creating a virtual storefront from which customers can choose what they need.
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Why We Need Super Apps
One possible commercial motivation for creating “super apps” was increasing revenue and brand awareness for various goods by catering to an existing user base. However, its widespread popularity is due primarily to the app’s user-friendliness, the fact that we can use it across multiple platforms, the aggregate services it provides, and, above all else, the fact that users can complete all of their tasks within the app without having to switch between them or remember multiple passwords.
A Plethora of Apps For Customers
It is an understatement to say that today’s app landscape is busier than most major cities. For every original app, there are dozens of imitators. Most people have between forty and fifty smartphone applications, including various shopping and meal delivery options. However, there is a cost to this. The problems that arise from using many apps at once include:
Problems With Memory
Apps are typically resource-intensive since developers pack them with functionality to enhance the user experience. However, this creates problems with storage due to the limited space available on most devices. In addition, buying storage space in the cloud is typically expensive.
Performance
Installing more apps on your phone will result in occupying more space. The entire performance of your device will suffer as a result, and you may experience overheating, freezing, or lags.
App Fatigue
Flipping back and forth between applications is a drain on your device’s battery and your mental energy. Additionally, in the long run, users will stop switching between apps and stick with the few that genuinely bring value.
Data Privacy
The initial step in using any app is to enter some form of identifying information. There is always a chance of harm when divulging private information. If you have to do this for over 30 apps, can you guarantee the safety of your data?
Benefits of Super Apps
Super apps have no limits on the sectors they may serve. While it is common for applications that began as messengers or delivery services to branch out into other industries, there are notable outliers. Another common feature of these “super apps” is a selection of standard financial services, such as checking, savings, and investment accounts. For instance, the Tata Group houses its various business divisions under the same creative and powerful platform, Tata Neu. Customers can book flights, hotels, and movie tickets, shop for medicines, groceries, and food, invest, and view movies.
The key to developing a hit “super app” is to find a market segment that is both lucrative and competitive. However, companies with a solid grasp of technology can better construct an ecosystem that automates the generation of services and the distribution of value. Your app’s success hinges on its ability to satisfy as many of your users’ routine requirements as possible. Meeting the expectations of digital clients and holding their attention as industries change makes seamless performance, interface, and UI/UX more important than ever.
How Can We Ensure That CX is Always Running Smoothly?
The financial advantages of widespread app usage are enormous. A faultless platform founded on robust development and aggressive/adaptive QE practices must persuade people to switch from their preferred standalone apps to mega ones. Customer Experience (CX) is emerging as a differentiator for apps, as users quickly give up on a company after a negative interaction. However, a lot is riding on the success of super applications.
Integration and engagement with third-party businesses are only possible if you thoroughly test super application software capabilities, system performance, user journeys, and functions. Using Hyper Automation, IPA (Intelligent Process Automation), RPA, and more services with a shift-right approach improves retention rates, adds value for the end user, and helps developers create comprehensive user experiences.
These are some of the most challenging mobile app testing scenarios you may expect to encounter:
Cross-service Communication
When testing mobile apps, it’s essential to test the screen transition and opening speed. These must be without crashes or lags when users move between various service channels. Regression testing, low-speed internet testing, and low-battery testing are some of the tests that may be performed to guarantee a seamless user experience.
Common Parts Shared by Super Apps
When creating an app, it’s normal practice to repurpose existing pages or components. You could utilize a consolidated orders page to display customers’ selections from all available sales channels in one convenient location.
Inter-service data management
Login credentials, shipping information, and other personal details will all be handled within the app. Some users, however, may have more than one address, using each for a particular service or medium. Hence, all app parts must have easy and quick access to this data.
Consistent Security Across The Super Apps
When various user paths and complex features need to be tested, security testing becomes more difficult. One of the most critical aspects of providing a smooth customer experience is establishing safe user authentication checkpoints, particularly for monetary services. Leveraging mobile test automation tools can help you with this.
Conclusion
Enterprises are increasingly placing their money on super applications as the next great thing. Some big names plan to stake early claims in the digital sphere by consolidating their existing company portfolio or forming collaborations. However, quality testing is essential for a successful super app to guarantee that the various distributed services work together seamlessly.
HeadSpin, a test automation platform, gives you access to the latest, SIM-enabled, real devices you can leverage for testing. Real devices will empower your super app testing needs by giving accurate results. Furthermore, the HeadSpin AI provides actionable insights to help you quickly solve issues and improve TOI.
