Ever heard of Pete & Pedro?
It’s a men’s grooming brand run by Aaron Marino, who’s better known by the moniker “Alpha M” on YouTube and other social platforms.
Love him or hate him, Aaron’s team does a good job marketing.
Here’s what you can find in Pete & Pedro’s Facebook Ads.
Pete & Pedro tests visuals more often than copy
Pete & Pedro tested lots of different images, but almost always with the same copy.
That’s smart because Facebook is a visual platform. In most cases, your visuals will have a bigger impact than your copy. So it makes sense to test them more often.
Almost all product photos were casual, not fancy
You could take Pete & Pedro’s product photos on an iPhone in five minutes, if you wanted to.
It’s a good reminder not to overthink visual creative. You don’t always need to be fancy.
Pete & Pedro often sells a lifestyle, not a product
An ad for the brand’s “Rebel” cologne shows a woman with her arms draped around a man.
The man is wearing a leather jacket and the copy tells us, more or less, that he’s a “bad boy.”
In other words, don’t advertise the cologne—advertise what’s going to happen when you wear it.
Running Facebook Ads right now? Keep three things in mind
- Test visuals more than you test copy.
- Don’t be afraid to use casual product photos.
- Sell the lifestyle, not the product.
Try the three tactics above and see how it goes. They work for Pete & Pedro… they just might work for you, too!
