Online casinos first aim to attract new players. After that, the next goal is to retain them. None of the two is possible without proper marketing.
Hence, online casino marketing unarguably plays a critical role in the growth of all iGaming platforms in the niche. That’s why top gaming websites like https://awintura.com/en/ invest in quality games, promos, and first-rate customer service. These are what they market to players and get them to sign up.
Following the latest trends is crucial for any establishment that wants a competitive edge. Not only does it provide guidelines for current strategies, but it also helps with future developments.
Here, we’ll discuss the latest trends in online casino marketing. First, let’s get an overview of the current state of things.
Overview of Online Casino Marketing
From a marketing perspective, the online casino industry perfectly fits the description of the word “competitive.” Also, players are becoming more picky. So, any online casino that wants to be successful must stand out with excellent features.
Data shows that there are currently over 4,700 online casinos globally, and the annual growth percentage is high. A good number of these platforms have quality offerings with low player counts. Most sites will easily jump into marketing strategies like:
- Promotional offers and bonuses
- PPC advertising
- Email marketing
- Affiliate marketing
- Responsible gaming initiates
No doubt, the above strategies work. After all, they enhance gaming experience and boost player loyalty. The problem, however, is that everyone is doing it.
Therefore, top casinos are developing ingenious marketing ways and forming the latest trends. Leveraging such fresh trends can go a long way in helping any iGaming establishment. Let’s get to know them.
Online Casino Marketing Latest Trends to Know
Several emerging marketing trends have been spotted in the online casino space. However, the latest and most effective ones include the following:
- Social Media and Influencer Marketing
- Personalization and Data-Driven Marketing
- Mobile Marketing
- Use of Emerging Technologies (AI, VR, AR)
Social media and influencer marketing
Over 4.88 billion people currently use social media. That’s more than half of the world’s population. Hence, it’s a disservice to any business if they lack a social media presence, including online casinos.
Top casinos employ social media marketing to interact with players directly. They put out regular posts on game updates, bonuses, promos, and other catchy offers that might interest people. The best part is that it’s cost-effective because social media is free.
Many casinos also capitalize on influencer marketing. This involves hiring social media users with a huge following to popularize their websites. The strategy builds trust, too, because influencers are usually held in high esteem.
For online casinos who want to leverage social media marketing, here are the best platforms to focus on:
| Platform | User count |
| Close to 3 billion monthly active users | |
| YouTube | Over 2.7 billion active monthly users |
| More than 2.35 billion users per month | |
| About 450 million users per month | |
| TikTok | Over 1 billion monthly active users |
Personalization and Data-Driven Marketing
Here, the approach can follow any marketing channel — email, SMS, affiliate, etc. The most important aspect is that the message is personalized for each target player. It’s not complex; any gaming site can implement it with little adjustments.
Here are some ways top casinos use personalization and data-driven marketing:
- They recommend games to players based on preferences and previous behavior.
- They offer varying bonuses and promotions to different players using gaming history. This is a shift from the norm of providing a general promo to all players.
- They personalize email or live chat communication by using names and messaging at the right time.
- They employ predictive analysis to learn what players can do in different situations. Then, they provide offers to get them to keep playing.
Mobile Marketing
Almost all marketing content in the online casino industry is going mobile. This aligns with the popularity of smartphones among gaming enthusiasts around the world. The fact that the mobile market share will further increase makes this marketing strategy highly effective.
Many casinos take advantage of mobile marketing by using mobile-friendly software developers. In addition, they put out promotions and programs that are specifically for smartphone users. However, the ultimate is launching a mobile app.
Use of Emerging Technologies (AI, VR, AR)
Online casinos that support AI, VR, and AR appeal to the younger demographic of players. It’s an emerging trend that promises a more realistic gaming experience. Many iGaming enthusiasts are already looking up to the immersiveness of gaming in a virtual world.
Only a few providers support these emerging technologies at the moment. More will join the train in the coming years as AI, VR, and AR systems become more mainstream.
Conclusion
Proper marketing helps sustain online casinos by ensuring they entice players in the most ethical possible ways. However, most existing marketing strategies are outdated and have minimal effect on players. So, online casinos are enjoined to take advantage of the latest emerging marketing techniques.
