7+ Most Valuable Digital Marketing Skills [Must-Have Skills]

If you want to do well in digital marketing, you have to know the type of valuable skill sets that companies need and want in 2024.

Some of these skills you might already be good at, some of them you might not be. But if you know these skills you’ll be much more valuable to a company. 

#1: Big Data Analytics

Big data analytics is huge. There are so many different types of data that companies are collecting from many different channels. 

You need to know how to break down that data and also get actionable insights from it.

It’s not enough to just analyze and run regressions. As a marketer, you need to know how the data you look at can lead to changes that you can implement to help grow that business.

If you can do that, you’ll be much more valuable to a company. 

#2: Content writing

Businesses of all forms need content to communicate with customers. 

There are AI and automation tools these days, including AI writing assistants.

But unfortunately, they aren’t that good and only work in a limited way. They don’t have the creativity or the ability to spit out good quality content. At the very least, you’ll have to do a lot of editing.

The more you write, the better you get at it. 

Writing is not just used in blog posts, but in things like landing pages, product pages, and in places that require converting a customer and generating leads. 

This is why copywriting and content writing is important. 

More: (How to get clients and work handed to you directly as a freelance writer.)

#3: Business intelligence (BI)

Marketing is fundamentally about knowing how to grow a business. 

But there are also a lot of business intelligence platforms out there, like Zoho, Tableau, Qlik, Sisense, and others. 

If you know how to use these platforms and read the data it’s going to be better for you.

Your KPIs are probably tied to the growth of the business. And using BI tools can help you gain insights and improve the company’s bottom line.

#4: Automation

Automation is taking over more and more tasks, especially the easy stuff. AI and machine learning are becoming more important. 

Without these tools, it’s very difficult to scale your work and grow your company relative to what others are doing. 

Companies are always looking to get the most bang for their buck, and automation is an easy way to do so. 

People are expensive between their salary and benefits and they can only work so many hours per day. 

But the marginal cost of code and automation is virtually free and can work around the clock. 

As an employee or business owner, your goal is to either help make more revenue or help save on costs.

Automation is one way to get there. You can get more done with fewer people. 

#5: Media buying specialist (paid ads)

Paid ads are the easiest way to scale your traffic and overall marketing. It basically acts as an on-and-off switch. 

When companies raise tons of money, a lot of that is going directly into sales and marketing, so paid media is especially important.

This includes the traditional players like Google and Facebook.

Facebook’s Ad Library is a good place to start to understand all the ads that are running in your industry and sub-verticals. 

That way you can learn and get more creative ideas

Being able to manage accounts is also important.

Working with ad agencies is also very important to deal with the work you’re outsourcing and to get better results. 

#6: User experience (UX)

Marketing isn’t solely about getting a visitor and converting them. 

A big part of it is user experience (UX)

UX doesn’t deal with just design, but ensuring that a visitor gets what they want as quickly as possible. That’s what’s known as optimizing for user experience. 

As a marketer, you control UX. You can’t always control the design of the page, but you can put certain images or certain copy higher on a page to get the visitor what they want faster.

For example, if someone is looking for 123Movies alternatives, you can put those alternatives higher on a page to get your visitor what they want. If they’re looking for background information on the service, then you can put that higher, and so on. 


Marketing is always changing and it’s important to stay abreast of the latest trends.

We’ve identified the following six as the most valuable digital marketing skill sets in 2024.

  • Big data analytics
  • Content writing
  • Business intelligence (BI)
  • Automation
  • Media buying specialist (paid ads)
  • User experience (UX)

If you can master one or more of these skills, you’ll be that much more valuable as an employee or entrepreneur.

Read more: How to Create a Subscription Model for Your Business

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