How Does The Pinterest Algorithm Work? (How to Rank High)

To rank high on Pinterest, it’s crucial to understand how its algorithm functions.

Pinterest operates as a visual discovery engine, where users find inspiration, ideas, and products.

This Pinterest algorithm decides which pins to show in a user’s feed, search results, and recommendations.

Let’s look at the mechanics of the Pinterest algorithm and explore strategies to enhance your visibility.

The Core of Pinterest’s Algorithm

Smart Feed

Pinterest’s Smart Feed is the primary driver behind what users see on their home feed.

It blends the following:

  • User Interests: Pinterest tailors content based on past interactions, such as pins saved or boards followed.
  • Fresh Content: New pins from followed accounts get priority, encouraging creators to post regularly.
  • Related Pins: Based on a user’s activity, Pinterest suggests similar content to keep them engaged.

Search Results

When a user searches for something, Pinterest prioritizes pins based on:

  • Relevance: Pins closely matching the search query appear higher.
  • Quality: High-quality images and well-crafted pin descriptions rank better.
  • User Engagement: Pins with more saves, clicks, and comments gain visibility.

Ranking High on Pinterest

To optimize your content for Pinterest’s algorithm, consider these strategies:

Focus on High-Quality Images

  • Use bright, clear images that stand out.
  • Vertical images (with a 2:3 aspect ratio) perform best as they take up more screen space.

Optimize Your Pin Descriptions

  • Include relevant keywords in a natural, conversational tone.
  • Describe your pin accurately and enticingly to encourage clicks and saves.

Leverage Keywords

  • Research keywords related to your niche and include them in your pin titles, descriptions, and board names.
  • Use Pinterest’s search bar to find popular terms and phrases.

Stay Consistent

  • Post regularly to ensure a steady stream of fresh content.
  • Consistency helps in building a loyal following and signals to Pinterest that you’re an active contributor.

Engage With Your Audience

  • Respond to comments on your pins.
  • Engage with other users’ content by saving and commenting, which can increase your visibility.

Utilize Rich Pins

  • Rich Pins provide more context about an idea because they include extra information directly on a pin.
  • There are different types of Rich Pins, including product, recipe, and article pins, which can boost engagement and clicks.

Q&A – How Does The Pinterest Algorithm Work? (How to Rank High)

What factors does the Pinterest algorithm consider when ranking content?

The Pinterest algorithm considers several factors to determine content ranking, including the quality of the pin (image or video clarity, relevance), the pin’s description and its use of keywords, user engagement (saves, clicks, closeups), and the freshness of the content.

It also evaluates the creator’s historical performance on the platform and the relevance of the content to the user’s interests.

How does Pinterest’s algorithm work for new pins?

For new pins, Pinterest initially shows them to a small, relevant audience based on the pin’s description, tags, and the board it’s pinned to.

If the pin receives positive engagement (saves, clicks, and comments) from this initial audience, the algorithm then exposes it to a wider audience.

This process emphasizes the importance of early engagement for new pins.

What role do keywords play in the Pinterest algorithm?

Keywords play a critical role in the Pinterest algorithm by helping it understand the content and context of pins.

Using relevant keywords in pin titles, descriptions, and board names increases the chances of a pin being discovered by users searching for those terms.

This can significantly improve a pin’s visibility and ranking on the platform.

How can creators optimize their content for higher visibility on Pinterest?

Creators can optimize their content for higher visibility on Pinterest by:

  • Using high-quality, vertical images or videos.
  • Incorporating relevant keywords in pin titles, descriptions, and board names.
  • Creating fresh content regularly.
  • Engaging with their audience through comments and by pinning regularly.
  • Utilizing Pinterest analytics to understand what works for their audience.
  • Joining and contributing to relevant group boards.

Does the Pinterest algorithm prioritize fresh content over older pins?

Yes, the Pinterest algorithm tends to prioritize fresh content, as it aims to provide users with new and relevant ideas.

However, older pins that continue to receive engagement can still surface in search results and recommendations, showcasing the platform’s balance between freshness and ongoing relevance.

How does user engagement affect a pin’s ranking in the Pinterest feed?

User engagement, including saves, clicks, comments, and the time spent viewing the pin, positively affects a pin’s ranking in the Pinterest feed.

High engagement signals to the algorithm that users find the content valuable, prompting it to show the pin to more users, thus increasing its visibility and reach.

What are the best practices for using boards to improve a pin’s ranking on Pinterest?

Best practices for using boards include:

  • Creating specific, thematic boards that align with your target audience’s interests.
  • Using keywords in board titles and descriptions to improve discoverability.
  • Pinning content regularly to boards to keep them active.
  • Organizing boards by relevance and seasonality.
  • Contributing to group boards in your niche to expand your reach.

How often should pins be posted to maximize visibility and engagement?

To maximize visibility and engagement, it’s recommended to pin consistently, rather than in bursts. A general guideline is to pin around 10-15 pins per day, spreading them out throughout the day. This helps keep your content in front of your audience without overwhelming them.

It’s also beneficial to use Pinterest’s scheduling tool to maintain a consistent posting schedule.

How does the Pinterest algorithm handle video content compared to images?

The Pinterest algorithm treats video content favorably as it seeks to diversify the types of content users see. Videos can capture attention more effectively in the feed, leading to higher engagement rates.

However, the success of video content also depends on its quality, relevance, and the use of keywords in titles and descriptions, similar to image pins.

Are there any specific times or days that are optimal for pinning content to get the best reach?

Optimal times and days for pinning can vary based on your target audience and their habits. However, evenings and weekends tend to be high-engagement periods across the board, as users are more likely to browse Pinterest during their free time.

Analyzing your Pinterest analytics can provide insights into when your specific audience is most active, allowing you to tailor your pinning schedule accordingly.

How do Pinterest’s personalization and recommendation features influence the ranking of pins?

Pinterest’s personalization and recommendation features significantly influence the ranking of pins by tailoring the content a user sees based on their past interactions, searches, and preferences. This means pins that are more relevant to a user’s interests are more likely to appear higher in their feed.

Engaging content that aligns with user preferences tends to perform better in terms of visibility and engagement.

What are the common mistakes to avoid that could negatively impact a pin’s visibility on Pinterest?

Common mistakes that could negatively impact a pin’s visibility include:

  • Using low-quality or irrelevant images.
  • Neglecting to use keywords or using them excessively (keyword stuffing).
  • Pinning the same content too frequently, which could be seen as spammy.
  • Failing to engage with the community or respond to comments.
  • Not analyzing Pinterest analytics to understand what content performs well.
  • Ignoring Pinterest SEO practices, such as optimizing pin titles, descriptions, and board names.

Avoiding these mistakes can help ensure your content remains visible and engaging to your Pinterest audience.


Ranking high on Pinterest requires understanding its algorithm and optimizing your content accordingly.

Focus on creating high-quality, engaging pins that resonate with your target audience.

Incorporate relevant keywords, post consistently, and engage with the Pinterest community.

By following these strategies, you can increase your visibility, drive more traffic to your pins, and grow your presence on Pinterest.

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