The best types of content for Pinterest are those that are visually compelling and cater to the interests and search behavior of Pinterest users.
This includes:
- DIY projects
- recipes
- fashion and beauty tips
- home decor ideas, and
- inspirational quotes
Visual tutorials, infographics, and before-and-after transformations are also highly engaging.
Content that is optimized for Pinterest should include high-quality images, descriptive titles and captions, and relevant hashtags to improve discoverability.
Tailoring content to trending topics and seasonal interests can further enhance engagement on the platform.
For brands and creators, understanding the best type of content to post on this platform can significantly increase visibility and engagement.
Let’s look a bit deeper.
Table of Contents
Visual Appeal is Key
High-quality, visually appealing images are the cornerstone of Pinterest.
Bright, clear photos that catch the eye tend to perform better.
Whether you’re sharing a DIY project, fashion ensemble, or a stunning landscape, make sure your images are high-resolution and well-composed.
Infographics also do incredibly well on Pinterest, providing valuable information in an easy-to-digest visual format.
Step-by-Step Guides and Tutorials
Pinterest users love learning how to create, improve, or fix things.
Step-by-step guides, whether through infographics or a series of images, can guide them through a process.
These can range from cooking recipes to home renovation projects. The key is clarity and simplicity, ensuring followers can easily follow along.
Inspirational Quotes
Inspirational quotes framed in visually appealing graphics resonate well with the Pinterest community.
These can cover various themes such as motivation, love, or personal growth.
When designing these, pay attention to font choices and background images to make sure they stand out.
Video Content
While Pinterest is known for its images, video content is also gaining traction.
Short, engaging videos can capture the attention of users scrolling through.
These videos can be tutorials, behind-the-scenes looks, or even product showcases. Keep them concise and focused for the best engagement.
Product Pins
For businesses, product pins can drive traffic directly to your site.
Make sure these pins are more than just product photos.
Incorporate them into lifestyle images that show how the product can be used or the problem it solves.
Detailed descriptions and hashtags can also help these pins reach a wider audience.
Seasonal and Holiday Content
Pinterest users often look for ideas to celebrate holidays and seasons.
Tailor your content to fit upcoming holidays, seasons, or even global events.
This can be anything from holiday recipes, seasonal fashion, to home decor ideas.
Planning ahead for these posts can help you capture interest at just the right time.
User-Generated Content
Showcasing content created by your followers can boost engagement and build community.
Share user-generated content that features your products or services, making sure to credit the original creators.
This not only provides you with authentic content but also encourages more users to share their own experiences with your brand.
Tips for Succeeding on Pinterest
Here’s a mix of Pinterest tips to help up your game:
Profile Optimization
- Keywords are King: Treat your bio, board titles, and descriptions like a mini SEO campaign. Use relevant keywords people might search for to find your content.
- Complete Profile: A well-filled profile looks professional. Include your name (or business name), a clear profile picture, and website link.
- Categories: Assign a relevant category to each board for better visibility in search.
Pin Design
- Vertical All the Way: Pinterest favors tall images. Aim for a 2:3 aspect ratio (1000 x 1500 pixels is a good standard).
- Quality Counts: Well-lit, crisp images perform best. Avoid blurry or pixelated visuals.
- Text Overlay: Include a short, eye-catching title or call to action directly on the image.
- Branding: Use consistent fonts and colors that align with your brand. A subtle logo is a good idea too.
Content Strategy
- Be a Resource: Focus on pins with value – tutorials, recipes, actionable tips – not just pretty pictures.
- Mix it Up: Create a range of Pins: Standard images, Idea Pins (with multiple pages), video pins, even carousels.
- Freshness is Key: Pinterest likes new content. Pin consistently, a few times a day if possible.
- Data is Your Friend: Pinterest Analytics is powerful – track what works and do more of it!
Boards & Descriptions
- Specific Boards: “Healthy Recipes” is better than “Food”. Niche boards get followed.
- Descriptive: Your board descriptions should also use keywords, giving context to the board’s purpose.
- Cover Images: Pick strong images to represent each board to entice people
Beyond the Basics
- Rich Pins: These pull extra info (like recipe details or product prices) directly into the pin.
- Tailwind: Scheduling tools like Tailwind can save tons of time with bulk uploads and posting at optimal times.
- Community: Engage! Repin, comment, follow others in your niche – Pinterest is a social platform as well.
- Pinterest Trends: Find out what’s hot on Pinterest (https://trends.pinterest.com/) to create timely content.
Q&A – Best Type of Content for Pinterest
What types of images perform best on Pinterest?
The images that perform best on Pinterest are those that are visually appealing, high-quality, and vertical. Ideally, they should have an aspect ratio of 2:3 (such as 1000×1500 pixels) to ensure they look good on both mobile and desktop screens.
Bright, well-lit photos, with minimalistic backgrounds, tend to catch users’ eyes. Rich colors and clear, engaging subject matter that tells a story or offers inspiration also perform well. Incorporating text overlays on the images can further improve performance by providing context or adding a call to action.
How effective are infographics on Pinterest?
Infographics are highly effective on Pinterest because they combine valuable information with an easy-to-digest visual format. Pinterest users often seek to learn and gather information, making infographics a powerful tool for education and engagement.
They work well for summarizing data, explaining step-by-step processes, and sharing tips or hacks. The success of an infographic hinges on its design being clear, engaging, and informative, with a straightforward layout that viewers can quickly understand.
Can video content be successful on Pinterest?
Yes, video content can be highly successful on Pinterest. Although Pinterest has traditionally been known for images and infographics, video content is gaining popularity for its ability to engage users more deeply.
Short, engaging videos that showcase DIY projects, tutorials, product demos, or behind-the-scenes looks can capture the attention of users scrolling through their feeds. For best results, videos should be optimized for silent viewing (with subtitles or clear visual instructions) and kept concise to match the platform’s quick-scrolling nature.
What are the best practices for creating step-by-step guides or tutorials for Pinterest?
To create successful step-by-step guides or tutorials for Pinterest, follow these best practices:
- Visual Clarity: Use clear, high-quality images or graphics for each step to make it easy for users to follow along.
- Simplicity: Keep instructions simple and concise. Use bullet points or numbered steps to break down the process.
- Vertical Format: Design your guides in a vertical format with an optimal aspect ratio (2:3) to ensure they are easily viewable on mobile devices.
- Text Overlays: Incorporate brief descriptions or key points as text overlays on your images to provide context and enhance understanding.
- Engaging Cover: Design an eye-catching cover image that clearly indicates what the guide is about and encourages users to click through.
- Consistent Branding: Use consistent colors, fonts, and styling to make your tutorials recognizable and reinforce your brand identity.
How can I use inspirational quotes effectively on Pinterest?
Inspirational quotes can be effective on Pinterest when they are visually appealing and resonate with your target audience. Here’s how to use them effectively:
- Design: Use attractive backgrounds or images that complement the message of the quote. Choose readable fonts and color schemes that make the text stand out.
- Relevance: Select quotes that align with your brand and the interests of your Pinterest audience. Tailoring content to your audience increases engagement.
- Variety: Mix quotes with other types of content to keep your Pinterest feed interesting and dynamic.
- Engagement: Encourage users to engage with your content by asking them to pin their favorite quotes to their boards or share their thoughts in the comments.
What strategies should businesses use for product pins to drive sales?
Businesses can leverage product pins effectively on Pinterest by adopting the following strategies:
- High-Quality Images: Use clear, high-quality images that showcase the product in the best light. Lifestyle images that show the product being used in real-life situations can be more effective than standalone product shots because they help potential customers visualize the product in their own lives.
- Detailed Descriptions: Include detailed, keyword-rich descriptions with your product pins. This not only helps your pins show up in search results but also provides potential customers with all the information they might need before making a purchase decision.
- Pricing and Availability: Clearly display the price and availability of the product. Pinterest has features that allow prices to be displayed on product pins, which can help streamline the shopping experience for users.
- Link to Your Website: Ensure each pin links directly to the product page on your website where users can learn more or make a purchase.
- Use Rich Pins: Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe, and article. Product Rich Pins make shopping easier by including real-time pricing, availability, and where to buy.
- Seasonal Promotions: Take advantage of seasonal trends and holidays by creating and promoting pins that tie your products to these occasions.
Why is seasonal and holiday content important on Pinterest?
Seasonal and holiday content is crucial on Pinterest because it aligns with how people use the platform: to plan and find inspiration for events, seasons, and holidays. Users often start searching for ideas and products weeks or even months in advance.
By creating and pinning content that taps into these seasonal themes, brands and creators can increase their visibility, engage with their audience when they’re most receptive, and drive traffic to their sites.
Seasonal content also provides an opportunity to showcase products or ideas in a context that feels immediate and relevant, making it more likely that users will save and act on them.
How can I incorporate user-generated content on my Pinterest boards?
Incorporating user-generated content (UGC) on your Pinterest boards can boost authenticity and engagement. Here’s how you can do it effectively:
- Encourage Sharing: Encourage your customers or audience to share their own photos and stories related to your brand or products. This can be done through contests, hashtags, or simply by asking for their contributions.
- Curate and Credit: Carefully curate the content that aligns with your brand and pin it to your boards. Always give credit to the original creators, ideally by tagging them in the pin description.
- Create a Dedicated Board: Consider creating a dedicated board for user-generated content. This can become a community space that highlights how your products are used in real life or showcases customer testimonials.
- Engage with Contributors: Engage with the people who contribute by commenting on their pins, thanking them for their contributions, and sharing their content across other platforms. This not only builds community but also encourages more UGC.
Are there any specific image resolutions or sizes recommended for Pinterest content?
Yes, Pinterest recommends specific image resolutions and sizes to ensure content looks its best on the platform. The ideal aspect ratio for Pinterest images is 2:3, with a recommended minimum resolution of 1000 x 1500 pixels.
This ratio and size help prevent your images from getting truncated, ensuring they appear in full in users’ feeds. For infographics or longer images, a taller aspect ratio can be used, but it’s important to keep the image engaging and readable without requiring excessive scrolling.
For video pins, square (1:1) or vertical (2:3, 9:16) formats are preferred, with a minimum width of 600 pixels.
How often should I post on Pinterest for optimal engagement?
The optimal frequency for posting on Pinterest can vary based on your audience and content type, but a consistent posting schedule is key to building visibility and engagement. Many experts recommend pinning at least once a day to maintain an active presence on the platform.
This helps increase the chances of your content being discovered by new and existing followers. For brands and businesses, using a content calendar to plan and schedule pins in advance can ensure a steady flow of content without overwhelming your audience.
Testing different frequencies and analyzing your Pinterest analytics will help you find the best strategy for your specific audience.
Conclusion
Success on Pinterest requires a blend of creativity, strategy, and an understanding of what its users are looking for.
High-quality images, informative guides, and timely content tailored to seasons and holidays will help you engage with the Pinterest community.
Every piece of content should offer value and inspire your audience.
Keep experimenting to see what resonates best with your followers and don’t be afraid to try new formats as Pinterest continues to evolve.
