If you want to do well in digital marketing, you have to know the type of valuable skill sets that companies need and want in
Category: Marketing
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Each day there are new tech advances and new trends to be aware of. And with new technology comes new advertising trends and strategies. That
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More than 6 in 10 people globally are now online. Internet users have grown by more than 350 million over the past year. There are
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‘Buy now pay later’ is now a massive market. Massive as in trillions, not billions. For reference, the entire US GDP is about $25 trillion
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SEO can be low-hanging fruit for e-commerce websites. And the first step, before keyword research and content creation, is structuring your store in the right
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The common belief is that e-commerce success is all about the product. But marketing peers at Balance of Nature might disagree. What is Balance of
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Whether you’re an SEO intern at a big company, you want to convince a potential client, or you’re about to start an LLC or business
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Wise (fka TransferWise), the fintech company offering multi-currency accounts, is one of the strongest players in the SEO game. They get around 7 million organic
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Here’s an under-appreciated concept for early-stage startups: Market-language fit. Market-language fit involves showing your customers exactly what they’re looking for. When you really hit on
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The best advertising minds have been debating how to write headlines for centuries. (The first print ad was written back in the 1400s and written
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What performs better – Instagram Reels Ads or TikTok Ads. Which gives you the best bang for your buck in terms of revenue versus expenses?
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Below is a framework to test e-commerce product demand in an inexpensive and quick way. Product and niche selection 1) Is your product part of a
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Since the pandemic started, the consumer demand for subscription offers has been growing at never-seen-before rates. It’s the best time ever to have a subscription
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If you can make affiliate marketing work for your business, then the sky’s the limit. You have an army of people working on your customer
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Below is a set of copywriting formulas you can use to command attention with less hassle, limited brain farts, increase your efficiency and productivity, and
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In this article, we’re sharing 6 quick copywriting fixes to get you more conversions from your ads and sales page, and in general, create more
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Here’s a fascinating statistic: People would rather switch brands than wait for out-of-stock products to come back in stock. Interesting, right? It gets better During the
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The more people open your emails or newsletter, the more sales you get. That’s what makes subject lines so important. People mostly read “headlines.” If