The welcome email is one of the most important contact points to improve your deliverability. So it’s important to know how to write a good
Category: Marketing
E-commerce is one of those industries where everyone feels like they need SEO. But… is it really true? We’ve spent hundreds of hours diving into
A common tactic for brands who go from $10 million in sales toward $100 million-plus in sales in a year seems to be a big
If we told you that memes are the most powerful, most underrated, and most misunderstood item in a startup founder’s (or growth marketer’s) toolkit, you’d
Newsletter advertising is great. But it’s important to avoid common mistakes and pitfalls so you don’t end up wasting budget. Many people are put off
We look at four strategies to qualify leads to help you save time and money. Quality > quantity, right? Especially if you do lead generation.
Category pages are often overlooked when optimizing the conversion rate of an e-commerce store. However, while the homepage is the first touchpoint you have with
There are lots of backlink tactics: Buying backlinks Reaching out to the publishers that are linking to your competitors and try to steal the link
Here’s how a certain WordStream post started: “There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a
Imagine you find a cool pair of sneakers online. Instead of going to the store to try them, you put on your AR glasses and
Making great videos is hard work. You have to plan them, film them, edit them, create thumbnails, upload them, and (for best results) respond to
And the results are in! Black Friday is over and here are the sales stats: A big win for Shopify The platform set a new
Pinterest is usually thought of as a women’s platform. And it’s true. For those who market on Pinterest, if you look at your analytics, depending
Taking ownership of your company’s growth means leveraging your data to expand customer relationships and increase bottom-line results. Marketing can be challenging in a post
TikTok is the platform that more and more business owners want to crack the most. If you’re one of them, and you haven’t yet jumped
A 9-figure revenue is impressive already, but the fact that this was done without any outside funding makes it even more impressive. Meet Pet Lab,
Combine SEO and a visual platform, and you get… Pinterest! That’s exactly what makes Pinterest stand out: It combines the power of search with visual
To find solutions to business problems, it’s helpful to have mental maps and mental models to solve what you’re trying to get at. Let’s take
It’s rare to hear that someone is beating Amazon, but there’s a name you might have seen mentioned a few times before: Shein. In May
We started working with TikTok creators, influencers, and micro-influencers in 2022 and we wanted to share what we’ve learned so far. How do you find