If you want to do well in digital marketing, you have to know the type of valuable skill sets that companies need and want in
Category: Marketing
Each day there are new tech advances and new trends to be aware of. And with new technology comes new advertising trends and strategies. That
More than 6 in 10 people globally are now online. Internet users have grown by more than 350 million over the past year. There are
‘Buy now pay later’ is now a massive market. Massive as in trillions, not billions. For reference, the entire US GDP is about $25 trillion
SEO can be low-hanging fruit for e-commerce websites. And the first step, before keyword research and content creation, is structuring your store in the right
The common belief is that e-commerce success is all about the product. But marketing peers at Balance of Nature might disagree. What is Balance of
Whether you’re an SEO intern at a big company, you want to convince a potential client, or you’re about to start an LLC or business
Wise (fka TransferWise), the fintech company offering multi-currency accounts, is one of the strongest players in the SEO game. They get around 7 million organic
Here’s an under-appreciated concept for early-stage startups: Market-language fit. Market-language fit involves showing your customers exactly what they’re looking for. When you really hit on
The best advertising minds have been debating how to write headlines for centuries. (The first print ad was written back in the 1400s and written
What performs better – Instagram Reels Ads or TikTok Ads. Which gives you the best bang for your buck in terms of revenue versus expenses?
Below is a framework to test e-commerce product demand in an inexpensive and quick way. Product and niche selection 1) Is your product part of a
Since the pandemic started, the consumer demand for subscription offers has been growing at never-seen-before rates. It’s the best time ever to have a subscription
If you can make affiliate marketing work for your business, then the sky’s the limit. You have an army of people working on your customer
Below is a set of copywriting formulas you can use to command attention with less hassle, limited brain farts, increase your efficiency and productivity, and
In this article, we’re sharing 6 quick copywriting fixes to get you more conversions from your ads and sales page, and in general, create more
Here’s a fascinating statistic: People would rather switch brands than wait for out-of-stock products to come back in stock. Interesting, right? It gets better During the
The more people open your emails or newsletter, the more sales you get. That’s what makes subject lines so important. People mostly read “headlines.” If