While evening screenings are the most common, matinee movies have their own charm and significance.
Matinee Movie (Meaning)
A “matinee” movie refers to a film screening that takes place in the afternoon, typically before 5 or 6 PM.
The term “matinee” is derived from the French word “matin,” meaning morning, and these screenings often offer discounted ticket prices compared to evening showings.
Below we look deeper into the meaning behind matinee movies, their history, benefits, and why they continue to be a beloved tradition for many.
Table of Contents
The History of Matinee Movies
Matinee movies have a rich history that dates back to the early days of cinema.
The term “matinee” itself originated from the French word “matinée,” which means “morning.”
In the early 20th century, theaters began offering discounted tickets for daytime screenings, primarily targeting students and those who had flexible schedules.
During the 1920s and 1930s, matinee movies became increasingly popular, especially during the Great Depression.
The lower ticket prices made it more affordable for families to enjoy a day at the movies, providing a temporary escape from the hardships of daily life.
Matinee screenings also became a popular option for those who worked evening shifts or had other commitments during the night.
Over time, matinee movies evolved to include afternoon screenings as well.
The term “matinee” expanded to encompass any daytime showing, regardless of the specific time.
Today, matinee movies are typically scheduled between 12:00 PM and 6:00 PM, offering an alternative to evening screenings.
The Benefits of Matinee Movies
Matinee movies offer several advantages that make them an appealing choice for moviegoers. Let’s explore some of the key benefits:
1. Cost-Effective Option
One of the primary advantages of matinee movies is the reduced ticket prices.
Many theaters offer discounted rates for daytime screenings, making it a more affordable option for individuals and families.
This can be particularly beneficial for those on a tight budget or looking to save money without compromising on entertainment.
2. Less Crowded Environment
Matinee movies often attract fewer viewers compared to evening screenings.
This means you can enjoy the film in a less crowded environment, with fewer distractions and a more relaxed atmosphere.
If you prefer a quieter movie experience or dislike large crowds, matinee movies provide the perfect setting.
3. Flexibility and Convenience
Afternoon screenings offer greater flexibility and convenience for moviegoers.
They provide an opportunity to watch a film during the day, leaving the evening free for other activities or commitments.
Matinee movies are especially popular among students, retirees, and individuals with non-traditional work schedules.
4. Ideal for Families
Matinee movies are a popular choice for families, as they allow parents to take their children to the cinema at a more suitable time.
Afternoon screenings are often scheduled during school breaks or weekends, making it easier for families to plan outings together.
The lower ticket prices also make it more affordable for families to enjoy a day at the movies.
Case Study: The Success of Matinee Movies
To further understand the significance of matinee movies, let’s take a look at a case study that highlights their success.
Case Study: AMC Theatres
AMC Theatres, one of the largest cinema chains in the United States, has successfully implemented matinee movies as part of their business strategy.
By offering discounted tickets for daytime screenings, AMC attracts a diverse range of moviegoers and maximizes their revenue potential.
According to AMC, matinee movies account for a significant portion of their ticket sales.
The lower ticket prices encourage more people to visit the cinema during off-peak hours, resulting in increased attendance and overall revenue.
Additionally, matinee movies help fill theaters during weekdays when there is typically lower demand.
AMC Theatres also recognizes the importance of catering to different audience segments.
By offering matinee movies, they provide an option for those who prefer daytime screenings or have specific scheduling requirements.
This inclusivity contributes to a positive customer experience and strengthens customer loyalty.
FAQs – Matinee Movie Meaning
1. What is the definition of a matinee movie?
A matinee movie refers to a daytime screening of a film, typically scheduled between 12:00 PM and 6:00 PM.
2. Why are matinee movies cheaper?
Matinee movies are often cheaper because theaters offer discounted ticket prices for daytime screenings to attract more viewers during off-peak hours.
3. Are matinee movies only for students?
No, matinee movies are not exclusively for students.
While they were initially targeted towards students, they are now popular among various audience segments, including families, retirees, and individuals with flexible schedules.
4. Are matinee movies less crowded?
Yes, matinee movies tend to be less crowded compared to evening screenings.
This provides a quieter and more relaxed movie experience.
5. Can I watch the latest releases during a matinee movie?
Yes, matinee movies typically include the latest releases.
The films shown during matinee screenings are the same as those shown in the evening.
6. Are matinee movies only available on weekends?
No, matinee movies are available on weekdays as well as weekends.
The specific schedule may vary depending on the theater and location.
7. Are matinee movies suitable for young children?
Yes, matinee movies are often a popular choice for families with young children.
The daytime screenings provide a more convenient time for parents to take their children to the cinema.
8. Do all theaters offer matinee movies?
Most theaters offer matinee movies as part of their regular schedule.
However, it’s always a good idea to check the theater’s website or call ahead to confirm the availability of matinee screenings.
9. Are matinee movies only available in cinemas?
No, matinee movies can also be available in other venues such as outdoor screenings, film festivals, or special events.
The term “matinee” refers to the timing of the screening rather than the specific location.
10. Can I use movie passes or discounts for matinee movies?
Yes, movie passes and discounts can often be used for matinee movies.
However, it’s advisable to check the terms and conditions of the specific pass or discount before purchasing your tickets.
Summary – Matinee Movie Meaning
Matinee movies hold a special place in the world of cinema, offering a unique movie experience during the daytime.
With their rich history, affordability, and flexibility, matinee movies continue to attract a diverse range of moviegoers.
The reduced ticket prices, less crowded environment, and convenience make matinee movies an appealing choice for individuals, families, and those with non-traditional work schedules.
The success of matinee movies, as seen in the case study of AMC Theatres, further emphasizes their significance in the film industry.
Whether you’re a student looking for an afternoon escape or a family planning a day at the movies, matinee screenings provide an enjoyable and accessible option for all.
