Channel Impact vs. Channel Competition – Assessing Saturation in Marketing

There are lots of things to consider when you’re planning on adding a new channel to your marketing stack.

Things like your target audience, your goals, potential impact and ROI, etc.

But there’s something else you should consider that few marketers know about…


Sure, platforms like Twitter and LinkedIn can yield a big impact for many brands.

But they’re also highly competitive because they’re saturated with other companies and users.

And while channels and forums like Slack and Discord are less saturated, they’re also frequently low-impact.

So where’s the sweet spot? Well, instead of wasting time on high-competition channels where your content may never get traction, it can be useful for marketers to use less-saturated channels that can have medium-to-high impact.

Such as… Quora.

Believe it or not, Quora is still huge. It has 300M+ active users, good organic traffic, less noise, and less competition.

Of course, it’s far from perfect. But there are many who claim their answers to questions have accumulated millions of views, been featured in Quora’s Digest curated newsletter, and brought more reach and traffic than any other channel.

Of course, Quora is just one of many channels overshadowed by insanely popular platforms. There are others, too.

So if you’re seeking out new marketing channels, remember: don’t only look at the biggest, most popular ones.

Look for channels that are low-saturation and can give you medium-to-high impact.

And if possible, try to use them first before everyone else does.

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