If you’re using ads to boost sales, do you know the time you have to grab the attention of your potential customer before someone else does?
Less than three seconds.
Which is why you need to produce magnetic creative assets.
If you need inspiration, here are some ad creative types that had the most profitable ad spend in the last few months.
Let’s get swiping…
Ad Types to Boost Sales
1 – Founder style
How do you build relationships and trust with your customers? Easy. Take them behind the scenes.
This is where you talk about your brand: How did you start the journey? What inspired you? Show customers there are real, committed people involved in your story.
2 – Voice-over
Morgan Freeman’s monologues, David Attenborough’s documentaries, your product benefits… Everything sounds better narrated, right?
Have someone narrate how to use your product while showing top-performing clips from creators and mash it all together.
3 – Featured in…
Social proof is king. If you’ve been featured in big publications, or even well-known websites in your niche, turn that into an ad.
It’s the easiest creative to make.
4 – Us vs. them
Don’t be afraid to call out your competition, highlighting why your brand is better than the “average” one.
You can use a static image of a neutral competitor product on one side and your product on the other. Then, use text overlay to write some crucial benefits.
5 – UGC testimonial
Have a paid creator or recent customer talk about their problem before introducing the product.
Let them describe how to use it, when to use it, and how the product improved their life and solved that particular problem. Remember, people trust other people over brands.
