What are rewarded ads?
Imagine you’re playing your favorite mobile game.
You got stuck at level 4 and you need more points to reach level 5.
To get unstuck, the game allows you to watch one or more ads after which you will be rewarded with points. Thus the term rewarded ads.
Do rewarded ads work?
Yes, according to a new study by Tapjoy, an app monetization company.
However, there may be some bias here (Tapjoy is in the rewarded ads business).
So, let’s look at some other recent stats:
– Rewarded ad eCPMs increased during April 2021 according to Appodeal, a mobile ad network.
April was also the month in which Apple introduced its ATT privacy change, suggesting that some advertisers attempted to switch to rewarded ads soon after.
– Players are more receptive to rewarded ads than you might think
This data is coming directly from a Facebook survey.
Should you try rewarded ads?
According to Tapjoy data, 43.3% of people have purchased something they’ve seen in a rewarded ad.
So it’s encouraging for marketers looking to add another skill to their repertoire.
