Category: Marketing

If you don’t know what dark patterns are, we’ll define the term and give a few examples. What are dark patterns? Dark patterns are tricks

Running interest-based targeting campaigns on Facebook? Your targeting may be too narrow, according to the social networking company. The analysis Facebook analyzed 50 CPG campaigns in

If you’re an SEO, this bad practice that Buffer follows will make you cringe. Buffer has two blogs. One is built on the /Library subdirectory

YouTube was started in 2004. Surprisingly to many, it wasn’t started as a video-sharing platform but rather as a video dating website. Today, it’s the

In 2020, multichannel retailers (sometimes called omnichannel retailers) generated more than $350 billion in sales. Retail experts predict that multichannel sales will account for 46%

Here’s a list of marketing paradoxes that might help you out as a marketer and make you smile at the same time. Are you ready?

Covid-19 was a tidal wave for e-commerce stores. When retail shuttered and travel halted, the e-commerce machine came in to fill the gap. However, after

We’ve all seen how all platforms copy features from each other, but that doesn’t actually make them the same. Each social media platform has its

There are many reasons to use pre-orders: Validate an idea. Build hype: Apple is the master here. Avoid overproduction. Cash flow: You can start collecting

If your ROAS is slipping at higher ad spend budgets, that means the marginal return on your dollar is falling. Does this mean you should

If you want your customers to find your store on Google, your website should be easily crawled and understood by search engines. Below are 5

Are you into podcasting? Are you looking to get more mileage out of your podcasts – e.g., articles, blog posts, and other forms of content

Pinterest launched a new ad format called ‘slideshow for collections.’ How the ad format works Pinterest will pull products from your catalog and automatically create

When it comes to content, it’s important to manage your content writer well. SEO mistakes are very common and it’s easy to get lax and

We’ve dissected hundreds of ads from about a dozen unique and successful brands in . There are about 5 main ad types that seem to

In this article, we’re going to show you an easy strategy – the PEC method, or paid email challenge – for building an email list

Why has Harry’s – the DTC men’s grooming brand – been so successful? The secret is… 77,000 free email addresses. Disappointed? Okay, wait. We actually