Artificial Intelligence is now everywhere. Many industries are now using this technology to better their services and online casinos are not lagging. The online gambling sector has been one of the industries at the forefront of AI utilization and this may not even be obvious to regular online casino gamers out there.
While knowing the different casino perks that you can get is good to know, it’s always a better move to also know more about how online casinos work. From how the house earns money to how they operate the whole business, it’s always interesting to know more about a business you’re willing to spend money on.
When it comes to the use of AI, you may be surprised to know how online casinos are incorporating it into your gaming experience. Here are some ways that the best online gambling sites use AI when it comes to your gameplay, security, and experience as a customer.
Ensuring Fairness and Detecting Fraudulent Activities
Your safety should always be prioritized when you are making transactions online. When it comes to online gambling, security has something to do with managing your gaming account and fair playing games. AI can be used to track players who are also involved in any suspicious activities.
Unlike land casinos, online casinos can’t monitor their players through CCTV and security personnel. However, AI can detect anything that is off when it comes to the gameplays of their customers. Thanks to AI, online casinos can easily detect and ban cheating customers. Online gambling sites also protect themselves by ensuring that players don’t get to create multiple accounts on their sites.
Identifying Problematic Gambling Behaviors
Many are still quick to say that casino operators welcome gambling problems because this makes them earn more money. However, this isn’t the case anymore as the more gambling addiction becomes a problem, the harder it will be for them to operate. This is because there will be stricter regulations and higher demands for them to operate continuously.
This is why the biggest gambling companies also invest in combatting gambling addiction. One way of them doing this is using AI to study the gameplay of their customers. This way, they can be notified if any one of their players is exhibiting problematic gambling behaviors.
Typically, online casinos that are notified of such habits would check on their customers or also notify the players of how much they have already spent on playing a certain game. This way, the player is at least reminded of how much they have already spent. Some casinos would temporarily suspend the accounts of their players for their unusual gaming patterns, and even suggest counseling to the person involved.
Smart Data to Improve Overall User Experience
The thing about AI is that it could gather data that could help casinos to develop or improve their services. They would collect some data from their players and would use what they have to curate the overall experience of their customers. This would make gambling more personalized for their users.
For example, if you have been playing certain games, you’re more likely to see ads and offers that are close to these games. The casino is likely to prioritize offering you new games that will suit your interest. Think of how the Netflix browsing section is different for each user. This is also something that casino sites do.
Another part of improving user experience is how they use AI for better customer service. You’ve most likely encountered a website that asks you if you need any help. When you click on it, you will be prompted to choose certain scenarios that apply to your problem. When you click on them, there will be automatic responses that could help you out.
Back in the day, chatbots are usually seen as unhelpful but AI tech has already changed this. Chatbots are becoming more accurate when it comes to responses and giving out solutions. This is because every concern that casinos receive from their customers is gathered as data to help the chatbots function better. Notice how solutions given by these chatbots are no longer just a simple answer to one question? That is AI trying to help you give as many solutions to your problem.
Future Trends in the Use of AI Technology
While AI tech is now widely used by the online gambling industry, it’s still in its infancy. With that said, we can expect that the online gambling experience that casinos offer will just keep getting better and less complicated. Thanks to AI, online casinos have become a safe space and modernized way to gamble with so much convenience.
